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This web site has the following on the site, "The latest news and views from around the world,." Our analyzers noticed that the web page also said " With a focus on the topics that matter most to AAPG members." The Website also said " This is your source for learning about the opportunities, trends and people shaping AAPGs conferences and conventions. From ACE to ICE, APPEX to Geo, Conventions Marketing Manager Julie Simmons brings you the latest events news. Youll also hear from event committee members serving as guest bloggers. Learning is important now more than ever. How do you equip yourself for changing times?." The website's header had petroleum geology as the most important optimized keyword. It is followed by petroleum, american association of petroleum geologists, and aapg which isn't as highly ranked as petroleum geology.